Trust Me, I’m An Entrepreneur: Tips For Building Trust Online

We are in the midst of an entrepreneurial boom. Start-ups have never been faster, easier, and cheaper to develop than right now, as social media platforms and free or...

What Would Don Draper Say (About Web Usability)?

Don Draper, the whiskey-swigging, womanizing warlord of the advertising world on AMC’s hit drama Mad Men could have taught us a thing or two about web usability. In today’s article,...

Your Customers Are Scanning: Research-Based Tips For Better Web Usability

The hard facts are in: web users aren’t always reading your thoughtful homepage text. They’re often scanning it, and moving on. Time to consider your website’s usability. Smashing...

The 7 Habits of Highly Effective Startups

In 1989, professional achievement was as attainable as following seven personality principles as outlined by self-help author Stephen R. Covey. The Seven Habits of Highly Effective People has sold...

Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the...

9 Free and Indispensable Online Tools for Startups

Starting a business requires a lot of investment — of time, effort, and money. However, a fledgling enterprise can get a lot of mileage out of online tools with little...

Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)

Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find...

Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)

Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that...

Master Time Management, Enjoy Better Business Online

Operating a business online seems downright dreamy from a time management perspective: portable, flexible, and primed to convert users on an around-the-clock basis, e-business adapts to your bustling lifestyle. Or does...

5 Tips for Creating Hassle-Free Price-Quoting Experiences Online

Convenience, immediacy, personalized attention: all aspects of customer service we may take for granted in our day-to-day lives. However, these same qualities have become essential to marketing services online with...

We Want You To Want More: 7 Effective Call to Action Strategies

Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and...