Quoter Product Update: Optional Quantities

With editable quantities, each line item on a quote can be published editable. When your customer views a quote, they are able to modify the quantity of a given line item before accepting.

Quoter Update: Navigation Changes

Previously, when needing to manage your Items and Templates (formerly Quote Templates), you needed to first navigate to the Quotes tab before you could make the appropriate selection from the...

Socket Rebrand and Navigation Changes

With the launch of our new website and brand, we’ve gone ahead and applied a few cosmetic changes to the app to match, including a fresh colour scheme and our...

Stay Classy, Web Marketers: How to Get More Conversions with Classic Web Conventions

On the quest for higher site conversions, have you considered website usability?  You know, the ease at which users navigate your site. When it’s difficult to find information or complete...

What Would Don Draper Say (About Web Usability)?

Don Draper, the whiskey-swigging, womanizing warlord of the advertising world on AMC’s hit drama Mad Men could have taught us a thing or two about web usability. In today’s article,...

Your Customers Are Scanning: Research-Based Tips For Better Web Usability

The hard facts are in: web users aren’t always reading your thoughtful homepage text. They’re often scanning it, and moving on. Time to consider your website’s usability. Smashing...

Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the...

We Want You To Want More: 7 Effective Call to Action Strategies

Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and...