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For MSPs: How to boost your company’s image with 5 quick wins

Running a successful managed service provider (MSP) business requires more than just technical expertise. In today’s competitive market, it’s essential to establish a strong company image that resonates with prospects and sets you apart from the competition. Word-of-mouth referrals might get you the first meeting, but what about all the steps in the sales journey after that? 

Small changes can have a huge impact. Here are five quick wins to help you boost your company’s image and attract more clients. 

Improve your website’s user experience

Your website is where your prospects go to do some background research. The website must deliver the information prospects seek in a user-friendly format. To enhance the user experience, consider:

  • simplifying your website’s navigation
  • optimizing page load times
  • ensuring mobile responsiveness

Simplify navigation

When simplifying your website’s navigation, think about the user’s journey. Ensure that your main menu is easy to find and understand, with clear labels that accurately represent the content of each page. Consider using drop-down menus or organizing your pages into logical categories to make it easier for users to find what they want.

Related: Supercharge your quote-to-cash process by asking these 7 customer questions

Optimize load times

Slow-loading pages can frustrate users and may lead them to abandon your website. Optimize your images by compressing them without sacrificing quality to improve load times, minify your CSS and JavaScript files, and leverage browser caching. Additionally, consider using a content delivery network (CDN) to distribute your website’s content across multiple servers, reducing the distance between your website and its visitors.

Plan for mobile

With the increasing use of smartphones and tablets, your website must look and function well on different devices and screen sizes. Responsive design allows your website to adapt to various screen resolutions, ensuring a seamless user experience across all devices. Test your website on different devices and enlist friends and family to give their input on its speed and accessibility. 

Related: Here’s why faster is better in B2B sales

Showcase client success stories

One of the most effective ways to build credibility and attract new clients is by showcasing your success stories. By creating a dedicated page on your website highlighting case studies and client testimonials, you can provide potential clients with concrete examples of your expertise and the value you bring to your clients.

Be specific

When crafting success stories, it is crucial to include specific details about your clients’ challenges and how your services helped them overcome them. By delving into the nitty-gritty of each case study, you can paint a vivid picture of the problems your clients encountered and how your MSP (Managed Service Provider) solutions provided practical solutions.

Here’s a powerful format for a customer success story: Client X struggled with outdated IT infrastructure that hindered their productivity and growth. By implementing your MSP, Client X streamlined operations, upgraded their systems, and enhanced overall efficiency. This significantly increased their productivity, allowing them to scale their business and achieve their goals.

Share the goods

If it’s available, use data to quantify the results achieved. By presenting tangible metrics, such as percentage improvements in efficiency, cost savings, or revenue growth, you provide potential clients with concrete evidence of your capabilities. This transparency not only instills confidence in potential clients but also sets you apart from competitors who may only offer vague promises without any substantiation.

Additionally, consider including testimonials from satisfied clients alongside your case studies. These testimonials can further reinforce the positive impact of your services on your clients’ businesses. You can build trust and credibility with potential clients by featuring direct quotes from clients who have experienced firsthand the benefits of working with your MSP. 

Identify your specialty

Furthermore, highlight the industries and businesses you have worked with when presenting your success stories. You can demonstrate your versatility and expertise by showcasing your ability to adapt and provide tailored solutions across various sectors or make clear to your prospects which verticals you specialize in. This can help potential clients envision how your MSP services can specifically benefit their own unique business challenges.

In conclusion, by creating a dedicated page on your website to showcase your success stories, you can effectively demonstrate your expertise and the value you bring to your clients. You can build credibility, instill confidence, and attract new clients to choose your MSP over competitors by including specific details, accurate data, testimonials, and various industries.

Streamline & standardize proposals

Efficiency and professionalism go hand in hand when winning new clients. Streamlining and standardizing your proposal process can help you stand out from the competition and leave a lasting impression on potential clients. 

With Quoter, you can create proposal templates with all the necessary information, such as pricing options, service offerings, and deliverables. Quoter features tons of integrations to reduce duplicated tasks and errors in the process. This ensures consistency and saves time when preparing proposals for different clients.

quoter integrations

You can delight prospects by including the service contract in the proposal document. This makes it easy for the prospect to electronically sign the proposal at their convenience. Automation and ease of experience in the sales journey help differentiate your company from the competition.

Using Quoter, you can tailor the proposal to your prospect’s specific needs and preferences in minutes. Save time on mindless copy-and-paste and calculations, and send proposals with attention to detail. 

Additionally, consider ways to present information clearly. Quoter includes Quote Sections and Bundles to make it easy to communicate complex quote requirements. Clear information enables prospects to grasp your value.

Personalize customer interactions

When it comes to building lasting relationships with clients, personalized interactions are key. Show your clients that you genuinely care about their business by addressing them by name and taking the time to understand their unique needs.

Ditch generic email templates for personalized messages that address specific pain points and offer tailored solutions. Make an effort to regularly communicate with your clients outside of the service delivery process, whether it’s through phone calls, personalized newsletters, or industry insights. 

[Editor’s note: Automation + customization is within reach! Use Merge Fields to customize your email subject line and body on automated quote reminders.]

By nurturing these personalized interactions, you strengthen your client relationships and create advocates who will promote your services through word-of-mouth recommendations.

Share your mission & values

Lastly, don’t underestimate the power of sharing your mission and values with potential clients. In today’s socially conscious world, clients are increasingly seeking MSPs aligning with their values.

Highlighting your mission and core values on your website and in your marketing materials shows you are committed to more than just providing technical services. Transparency and authenticity in sharing your beliefs will resonate with potential clients who share those values.

Consider participating in community initiatives, supporting charitable causes, or being environmentally conscious. These actions reinforce your commitment to your mission and values and provide opportunities for positive publicity and engagement with your target audience.

Related: “Points for sustainability: all the ways Quoter is the environmentally-friendly choice for quoting”


Implementing these five quick wins can boost your company’s image and attract more clients to your MSP business. Enhancing your website user experience, showcasing client success stories, streamlining proposals, personalizing customer interactions, and sharing your mission and values will set you apart from the competition and position your company as a trusted partner in the eyes of potential clients. 

Building a solid company image is an ongoing process, so stay proactive and reap the rewards of standing out from the crowd. With Quoter in your toolbox, it’s easier than ever. See a demo to learn more.

Now that you’ve won the sale, what next? Explore ScalePad’s suite of products to create a harmonious experience for your clients.

Supercharge your revenue with quoter, leading quoting software

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